Method - Brainstorm session

Description

A brainstorm session is a method to collect information on stakeholders in order to identify them through a group discussion. With this method a pre-determined topic can be discussed in-depth and information on the stakeholders perspectives and interests can be collected. It is a way to reach a good understanding of the stakeholders views.

Purpose

Collect information on stakeholders interest and perspectives to be able to identify stakeholders.

Guidance on performing this method

  • Adequate preparation is needed:
    • decide on issue to discuss in the group, who to invite and how to stimulate discussion.
    • A skilled facilitator is needed for the brainstorm session
    • A room with facilitation materials is needed (e.g. flip-chart)
  • Brainstorm session to be held
  • During the brainstorm session a report on the session is useful in order to structure the collected information on the different stakeholders perspectives and interests, and issues discussed.
  • A stakeholder identification can be made based on the collected information during the brainstorm session.

Strengths

  • Efficient in use of time and budget
  • Possible to reach group consensus over stakeholder categories
  • Particularly useful for generating data on complex issues that require discussion to develop understanding

Weaknesses

  • A skilled facilitator is required to guide and stimulate a good discussion with the participants. This is needed to collect the range of different views from the various people in the group.
  • This method is less structured than other available methods.

Sources

References to be fully worked out (Tara)

  1. Reed et al 2009,
  2. Hermans 2005

Further reading

For an example see: http://businessanalystlearnings.com/ba-techniques/2014/1/15/10-tips-for-organizing-focus-groups