Method - Interest-influence matrix


A method to show the relative position of different stakeholders on a matrix. Different scales can be used, such as level of influence, level of interest, level of importance and other.


Collect information on and visualize the relative position of different stakeholders and their power dynamics. influence matrix

Guidance on performing this method

  • Decide on the scale to use, for example the level of influence, level of interest or the level of importance.
  • Draw the matrix and place the earlier identified stakeholders on the scale.
  • The positioning of stakeholders in the matrix can be done by individuals who know the playing field and understand the context and the stakeholders roles and perspectives or by the stakeholders themselves. It can be done for example during a brainstorm session. It is recommended to get feedback on the positioning of the stakeholders from experts.
  • Based on the positions of stakeholders and their power dynamics a strategy for future stakeholder involvement and activities can be determined.


  • is a simple and fast way for collecting information on the power dynamics of the identified stakeholders.
  • Visualization is a good and effective way to communicate to stakeholders, important in engaging stakeholders and creating commitment.


  • It is not sufficient for an in-depth analysis on stakeholders issues, roles and challenges.
  • This method does not give in-depth information about stakeholders roles, their perspectives, the problems, issues and challenges.
  • The prioritisation may marginalise certain groups; It assumes stakeholder categories based on interest–influence are relevant


References to be fully worked out (Tara)

  1. Reed et al. 2009;
  2. Hermans, 2005

Further reading