Method - Stakeholder-led categorisation


A method in which stakeholders themselves create categories to position (other) stakeholders.


Create new categories to position stakeholders.

Guidance on performing this method

Stakeholder-led stakeholder categorization can be done in a brainstorm session or during interviews.


A simple and fast way to categorize stakeholders. An advantage is that stakeholders themselves can recognize the categories created by themselves.


As this is based on perceptions of the individual stakeholders, a drawback of this method is that respondents placed stakeholders in different categories, making categories less meaningful (Reed et al. 2009; Hermans, 2005).


References to be fully worked out (Tara)

  1. Reed et al. 2009;
  2. Hermans, 2005

Further reading